About the Project
DFA proposed three different design schematics for an affluent pro basketball enthusiast that had recently acquired an exclusive high end street apparel line. The client wanted to create a number of concept stores for the Design District of Miami. Tapping into the machismo of the Miami sports world, DFA created environments for the mostly male dominated clothing line that played off of the seduction of the world of luxury sports cars and exciting street art. The studio used inspiration from the ideals of the Miami elite to create a fantasy environment that would transport the customer to a fast paced, supremely styled and elegantly futuristic world. The shopping environment is meant to position the customer to feel as sexy and fresh as the place they’re shopping and the clothes they’re buying.