Exhibitions of the Future – DFA+VR



Private Client


Design Architect


Product Design


Commercial Retail

About the Project

HM VR was a conceptual project that followed a prior project DFA was commissioned to do designing Virtual Reality environments for HM. The goal was to create a fully immersive design environment using all HM products and one that could be interactive. These immersive environments could then be used and experienced at store locations globally ( small scale ) as well as large furniture fairs such as Salon Des Mobile in Milan ( the large scale ). What is shown in these renderings is the design for the VR exhibition set up – focused on a series of single VR experience pods …. set up here for a larger exhibit condition. This then allows for larger numbers of people to experience the fully submersive environments first hand and eliminates the need for setting up expensive furniture vignettes. This project was done in collaboration with Matter VR based out of Los Angeles.